The Minnesota chapter of the AICP threw their annual fundraiser and gala on September 27th in downtown Minneapolis. The membership of Local 490 were bronze sponsors of the event. Official attendees from 490 were script supervisor Aleshia Mueller and Terransc Phillip of Craft Service. Ms. Phillip had this to say of the evening,
“I was happy to represent Local 490 at the 2018 Next Awards and AICP Show. Aleshia Mueller and myself gathered together with industry professionals to take part in a very unique award show that really pushes the boundaries and asks what advertising really is and what it can be. Matt Miller, President and CEO of AICP, spoke at the very beginning of the program about the concept of ‘Next’ and why the organization felt these non-traditional advertising concepts needed a separate award show.
Ms. Phillips continues, The venue, The Cowles Center, currently fills a major void in the Twin Cities' art scene making space accessible to small to midsize organizations. It was moved to its’ current location over the course of 12 days back in 1999. The Guinness Book of Records took notice, because at 5.8 million pounds, it was the heaviest building ever moved on rubber tires.”
490 Scripty Aleshia Mueller had this quote for the event,
“Smiling volunteers greeted you at the door of the Cowles Center. Inside, agency, creative and production colleagues mingled during a reception with full bar and hors d'oeuvres.
Ms.Mueller continues, The program for the evening was in two parts; “The NEXT Awards” highlighted work that pushes the boundaries of creativity and innovation. “The Show” celebrated commercial work that will be archived in the Department of Film at the Museum of Modern Art. Both were demonstrative of the artistry and collaborative craft of commercial production. A dinner buffet and more networking and community building followed.”
AICP-MN had this to say of this years event,
“This years AICP NEXT Awards and AICP Show got a big over; It will be at a new venue, we’ll have a open bar, appetizers and a buffet dinner will be catered by the Chow Girls. The AICP Next Awards offers thought leadership, education and unique insight into leading peer reviewed marketing content campaigns. Immediately following will be The AICP Show: The Art & Technique of the American Commercial. This awards show is now in its’ 26th year. It is a snapshot of the best in American advertising and culture. Ace Allgood of Channel Z, AICP-MN VP and Chairman of the Show. Bob George of Drive Thru, is the President of the Minnesota Chapter. “
IATSE Local 490 is proud to be sponsor of this years Gala and is honored to able to provide professional technicians and crew for commercial productions.